The GOAL generate $300 a week from facility usage fees.

These fees include:

• income from band bookings
• income from classes or workshops
• income from outside performances
• rental for private parties

Priority area:

• generating more income from private parties

Some questions:

who is our audience?

• individuals
• small to mid-sized gatherings (i.e. birthday parties, wedding showers, small business events, meetings, business retreats,
• creative companies - advertising, publishing, architects, graphic designers,
• young professionals w/ a creative bent
• The wedding shower
• would folks from boston come to Lowell?
• condo / apartment dwellers
• Who has come before ? - Y & Jason (brithday party),  Mike & Agnie (birthday party), Jason & Deborah (Wedding shower)

Once audience is defined, how do we best reach this audience?

• Felicia has a friend who caters at Gibbet Hill in Groton - they cater large / high end events - will ask her how they built their clientele - gallery might be a compliment to them
• Boston Cyberarts contact list
• contact list of 119 Gallery lsit
• contact lists from all artists who have exhibtted in the gallery
• get referrals from past folks (i.e. Y & Jason, Mike & Angie, Jason & Deb)
• wedding planners & event planners - especially those who cater to our clientele
• Mailing list of Boston Society of Architects
• Mailing list from LEF or Moving Image folks
• Local folks - condo assocations downtown, ALL, etc .  . .
• here are some event planners and caterers

what tools do we need?

• rate sheet w/ options
• ads??
• presence on the web in places like MySpace?, art organizations?
•  send emails using something like Constant Contact so we can track emails

   and followup on leads

•  

what is our plan / process / timeline?

what is the competition and what do they charge?

• Revolving museum - $150/ hr weekdays - $250 / hr weekends  (4 hr min) - http://www.revolvingmuseum.org/about/facilities.htm

  (119 Gallery niche is different - would highlight art yes, less the whimsical and more the cutting edge, fringe, edgy element - we have more accessible parking - they mention an event planner - is this something we'd like to do? they also link the rental to supporting their educaitonal programs)

• Elks Club - $150 / hr - again space is very d
• American Textile Museum - their space is completely different - large an open - they appeal to a different type of event

what is our capacity (# of people w and w/o tables)

• 75-100 w/o tables
• 50-60 w/ tables
• would we want to promote the possible use of a kitchen? - is that an extra charge?
• we have parking

what are our strengths?

• flexible space
• existing involvement of creative folks
• contemporary art space
• ablity to bring in lots of different art forms
• catering specifically to folks looking to do something different

what extra value can we offer?

• creative professionals - musicians, dancers, fine artists, videography, photography, multimedia elements, actors
• could partners with local business to provide catering - i.e. Brew'd Awakenings, Mambo Grills, Brazilian Bake House, Life Alive, UTEC catering unit
• could develop special "packages" - for instance the a "burlesque" wedding shower, improve business retreat, make your own music birthday party